Over the last month, we’ve witnessed a significant shift in how people and companies are supporting the Black community. We know that our customers care deeply about brands that not only create great pet products, but also go a step beyond and support their communities. So we rounded up a list of some of the amazing things our partners are doing to help various Black communities and beyond.
Ruffwear donated $10,000 to Outdoor Afro, a non-profit organization that inspires Black connections and leadership in nature. They also signed the Outdoor CEO Diversity Pledge to hold themselves accountable in becoming more inclusive and diverse in terms of their team, content, programs and partnerships. Ruffwear also committed to internal training and education on privilege, microaggressions and more with help from Inclusivity, Equity and Diversity experts. Read their full statement here. You can also read about their work with avalanche rescue teams and conservation here.
The Honest Kitchen donated to the NAACP Legal Defense Fund and gave their employees additional paid volunteer hours to serve causes that support their local communities. Read their full statement here.
Outward Hound & Planet Dog announced that they will be donating to various organizations working to bring about social justice and improve the lives of Black and African Americans. They also announced a donation to Embrace Race, an organization committed to creating content and webinars to equip parents, guardians, educators and advocates with the tools they need to have conversations about diversity and equality with their children and communities. Read their statements here and here. You can also read about their various philanthropy work here.
Love Thy Beast participated in peaceful demonstrations in NYC, as well as donated to the national bailout fund and spotlighted businesses in the pet industry owned by BIPOC (Black, Indigenous and People of Color). Read their statement here.
Jax and Bones shared their support of the BLM movement across social platforms in multiple statements, as well as shined a spotlight on Black-owned pet companies. You can find their spotlight post here. You can also read about their work with sustainability here.
Other brands that made statements in support of the Black Lives Matter movement include smallbatch and Stella & Chewy’s.
Supporting the Black Lives Matter movement isn’t the only way our partners give back to their communities. Check out the other great causes some of our partners are involved with:
Stella & Chewy’s has a partnership with the ASPCA to assist pet parents in need through the ASPCA COVID-19 Relief & Recovery Initiative. Read more about it here.
Primal donates 10% of all Swag Shop sales to the Marin Humane Society, an independent nonprofit seeking to transform lives through exceptional animal care, humane education and advocacy. In addition, all sales of Primal products at Primal-attended consumer events, such as Cat Con and Woof Stock, go to humane societies or rescue organizations.
Open Farm partners with TerraCycle, a social enterprise on a mission to eliminate the idea of waste, to create a free recycling program for their pet food packaging, as well as a fundraising opportunity for participants. Read more about it here. Also, earlier this year, they donated $20,000 (CAD) to the Centre for Addiction and Mental Health - Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. This donation was specifically supporting their COVID-19 Response Fund.
At Healthy Spot, we believe in supporting our community and in profits with principles - it's great to see our partners share these core values! These philanthropic efforts are in no way all encompassing of all that our partners do for their communities. From supporting the BLM movement to helping homeless pets, we are proud to partner with companies who actively work to better the world for everyone…
If you missed our statement and role in support of the Black Lives Matter movement, you can find them on our social media or in our last blog.
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