Zuke’s is being purchased by Nestle/Purina

Posted on Mar 31, 2014 , 0 comments

At Healthy Spot, your pet’s health matters most to us. It is part of our Healthy Spot mission to provide the pet-loving community with up-to-date information on all things that could potentially affect our pups. We have recently been informed that Nestle/Purina is purchasing Zuke’s. We believe that Zuke's was purchased for Nestle/Purina to expand their natural treat selection and to increase their footprint within the independent channel. Zuke's has been a very well recognized brand and considered one of the market leaders within the natural pet treat category. At Healthy Spot, we are diligent about making sure that all products we carry abide by our Healthy Spot standards. The products must have superior nutritional value, high quality ingredients, follow clean manufacturing processes, and maintain ethical business standards. Unfortunately, we at Healthy Spot are not fans of the independent brands being purchased by the larger conglomerates. We feel the management direction is potentially influenced to go a different direction and in turn, generally creates pressures to accelerate for profit. We believe that the Nestle/Purina purchase could adversely affect the integrity of the ingredients, management, and overall Zuke’s products. Historically, we have seen that after large conglomerates purchase brands, issues tend to follow. The most recent example is Proctor and Gamble's purchase of Natura. Natura had zero recalls for over 40 years, but after being purchased by Proctor and Gamble, Nutura had over 3 recalls in 2013 alone. This is not a chance we are willing to take. Therefore, we are already in the process of phasing out the Zuke’s line as we research and source alternative options. Healthy Spot favors smaller independent manufacturers: In our experience, it is often very hard for a consumer to identify if the integrity of a product has been compromised when a large conglomerate has purchased a small, independent, natural brand. We wish it were an easy process of simply looking at the ingredients to see what’s changed. Sometimes it is, but often times it is not. The sourcing of ingredients or the manufacturing process may change. This is the challenge when the larger companies acquire smaller ones. This is why we avoid lines that are owned by conglomerates such as Nestle/Purina, Procter & Gamble, and Del Monte. Ultimately, we do not have the same level of confidence in these companies as we do in the many smaller independent manufacturers that we support and carry in our stores. If you would like to read more about the Zuke’s purchase, please read the press release here.

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